Sharing our experiences, tips and tricks gleaned from years in a marketing agency
I’m a great fan of the classic Coca Cola. It’s the only cola I drink when I’m eating out. Even though there are many varieties of coke available these days, I’m pretty oblivious to the rest of it’s product extension line. I don’t want Coke “Cherry” or “Vanilla” and I certainly do not fancy the …
Mark Burnett triumphed and flourished with “Survivor”. Simon Fuller, succeeded beyond most people’s wildest dreams with “American Idol”. Tyra Banks got both men and women glued to the TV watching girls sashaying in “America’s Next Top Model”. TV audiences love reality shows, singing contests, dancing competitions, game quizzes, modeling challenges, fashion designer awards and the …
Peter Drucker’s definition of marketing is: “Marketing and innovation are the two chief functions of business. You get paid for creating a customer, which is marketing. And you get paid for creating a new dimension of performance, which is innovation. Everything else is a cost center.” Most enterprising businesses now focus on sales and marketing, …
I was having tea with a friend who intended to start a business within the next few months. The conversation led to a long discussion of whether one should build the entire company and product around a pre-set branding or should branding evolve over time. It’s almost like a chicken and egg discussion but it …
I have heard more than once, from naysayers, that no one reads advertisements willingly and therefore, nobody will intentionally read paid posts. Really? It is with much interest that I read the results of a recent research conducted by PayPerPost which concluded the power of payperpost as an online advertising medium. A click through rate …
As a marketer, I see the credit card as one of the primary tools a serious business should have, whether you are in an off-line or on-line business. Recently, I advised a client that setting up his e-commerce website with just PayPal facilities is inadequate. Most people will have either Amex, Visa or MasterCards credit …
One of the greatest invention of modern times must surely be shopping. That habit of browsing with no intention to buy that always seem to end up with you having bags and bags of things that you think “… better to get it now!” Just take a look at this Shopping Directory, and you tell …
I seldom meet a client without my laptop. Just yesterday, a client said in an envious tone that I can work anywhere as long as I have a wireless Internet connection, a laptop and a mobile phone. I agree. I don’t have to be in the office to get some of my work done. Those …