When I first visited Japan, I was in awe at the respect and the lavishness with which they treated their goods, even when I ordered just 3 tiny sweets filled with red bean paste. They were first placed in a transparent tray, which was then lowered into a exquisitely green coloured corrugated box with printed …
Niche marketing is all about focusing on a specific, over-looked and under-served areas where your product and expertise can create a major impact and be a big hit. You like dogs, and you intend to go into the dog business. However, do you have unique capabilities or huge resources to fight in the highly competitive …
Every year, we start off with the Chinese New Year celebrations (a celebration of Spring), followed by memorable days like Valentine’s Day, Mother’s Day, Visak Day, Father’s Day, Hari Raya Puasa, Deepavali, Thanksgiving and so on. Marketers are always excited about special events and festive seasons because they help to increase sales, sales margin and …
After I wrote Sales Copy That’s Too Good To be True for Affiliate KB, I started to wonder whether professional copywriters (freelance or otherwise) are properly briefed for their assignments. I have a feeling that very few clients know how to write a proper copy brief. I have a Copy Brief with 24 questions! Come …
I’m used to people telling me “I don’t have money to do marketing”, “I don’t have spare budget to advertise”. And my reply is almost always the same, “You got to do some form of marketing no matter whether you have money or not”. Anyway, whoever said that marketing needs money all of the time? …
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who said this: “Think Small” Answer: Volkswagen (developed by Doyle Dane Bernbach in 1962) Other car companies sell big cars. Volkswagen needed to sell small cars. Appealing to the uniqueness in each person, it brings out the rebel in you. …
When you read a well crafted, long, sales letter on the web telling you how “I made $278,000 and so can you”; what goes through your head? There is a promise to reveal secrets, promises of a step-by-step process to bring you there, and he even assures you that your dreams can come true. Isn’t …
It has been 7 days since London Olympics logo was unveiled but the storm of disdain for the £400,000 (estimated USD797,289) logo has not subsided. There are many more new reports, stories, reviews, blogs about the overwhelming negative impressions worldwide. Even the famous BBC is featuring alternative logos submitted by their viewers. Here are a …