A Report on National Achiever Congress, 24 – 25 May 2007: Tung Desem Waringin Before you said “so what”, please note that the only author that ever surpassed this figure is the billionaire writer who wrote Harry Potter. You might not know who Tung Desem Waringin is, but you will surely be impressed that he …
I just attended the 2-day National Achiever Congress held in Singapore on 24 – 25 May 2007. James Skinner said there is just too much money going round the globe today, so much so that investors and venture capitalists simply don’t know where to put their money. Yet, ironically, we still see poverty, hunger and …
One of the key elements in many marketing campaigns are events. This could take the form of a convention, an exhibition, seminar or even a press conference. The key challenge for many marketers would be staging an event that would be remembered. Using entertainment speakers could be the solution you need. If you had a …
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who said this: “It’s Everywhere You Want To Be” Find out more by clicking here.
In today’s marketing landscape, it is going to be very difficult for you to avoid the question of marketing online. If you are comfortable with it, great; if not, you seriously have to take a good look at it. One of the areas that is growing in significance is blog marketing. This is where advertisers …
I commented in my earlier blog post, Why Pay Retail When You Can Save Up To 70%, that compelling copy and irresistible offers can make buyers ignore the aesthetics of a website. Mal Emery, a renowned Australian marketing guru, said that offers are most the most important elements in a selling proposition. It can override …
Having worked in the creative industry for the past 2 decades taught me the importance of file back-up. You cannot imagine how stressful, time consuming and disruptive when the creative people has to re-do the work they lost due to a power failure and hard disc crash. Sometimes, the essence of the original work failed …
We know sex sells. There will always be advertisers, be they branded, unbranded or new start-ups, using sex and sex-appeal to coax more attention out of a noisy advertising landscape. But, do you think they will be so bold as to apply such “sex techniques” to their corporate logo? “NO!” You would have said. No, …