Most marketing folks are very familiar with all the various marketing tools in the traditional realm of print, radio and TV. However, trying to force such operating models into an internet marketing campaign can be costly, and possibly, ineffective. Traffic generation and sales conversion are key concerns for internet marketers. No traffic, no prospects, no …
Just met up 2 friends for coffee, they had the idea of rounding up respectable brands to provide offers to clients through the use of coupons. As the cost for printing thousands of beautifully designed coupon books is rather formidable, they looked towards online coupon. I thought it was a fabulous idea and that sparked …
Do you know what compelled me to read through the entire 4-pages of the Interview of Dr Jon Cohen at one go? It is a strong combination of intriguing headline, engaging storytelling skills (or in our trade terminology, excellent copy-writing) and interesting story. Headline? Copy writing? Yes, in the marketing and advertising realm, we can …
Creativity in marketing is not limited to nice graphics or clever copy writing. Sometimes, simple ideas from tried-and-true marketing techniques can work. The creativity comes in when you apply a twist to it that will make it a little different from everyone else. Take a look at this version of an online sweepstakes contest from …
In the world of Internet Marketing, seems like links are what it is all about. Everywhere you go, you get to hear about how important links are. One of the most common advise I have been given has been to submit my site to Link Directories. Sounds like a great idea. The only problem is, …
Having been in the “traditional” advertising industry for so many years, I got a real culture shock when I first entered the Internet Marketing arena several years back. Especially confusing for me was this thing called “Search Engine Optimisation” or SEO. Not only was it difficult to understand some of the underlying techniques and concepts, …
Some people mistakenly think that a sale is done when the goods are delivered. The goods are delivered but the transaction is not completed yet. A sale is completed only when the invoice is paid and the money is safely in your bank. This is true whether it is an online or offline business. If …
One of the most important ingredient in a good marketing plan is PRICE. But the question that causes sleepless nights and endless stress remains – how do I know what is the right price? For some companies, that answer can be obtained through market surveys, either surveying consumer opinion or market price distribution. But what …