Sharing our experiences, tips and tricks gleaned from years in a marketing agency
Every year, we start off with the Chinese New Year celebrations (a celebration of Spring), followed by memorable days like Valentine’s Day, Mother’s Day, Visak Day, Father’s Day, Hari Raya Puasa, Deepavali, Thanksgiving and so on. Marketers are always excited about special events and festive seasons because they help to increase sales, sales margin and …
After I wrote Sales Copy That’s Too Good To be True for Affiliate KB, I started to wonder whether professional copywriters (freelance or otherwise) are properly briefed for their assignments. I have a feeling that very few clients know how to write a proper copy brief. I have a Copy Brief with 24 questions! Come …
I’m used to people telling me “I don’t have money to do marketing”, “I don’t have spare budget to advertise”. And my reply is almost always the same, “You got to do some form of marketing no matter whether you have money or not”. Anyway, whoever said that marketing needs money all of the time? …
When you read a well crafted, long, sales letter on the web telling you how “I made $278,000 and so can you”; what goes through your head? There is a promise to reveal secrets, promises of a step-by-step process to bring you there, and he even assures you that your dreams can come true. Isn’t …
Is it really no big deal if your logo is similar to another company’s logo? You might change your mind after reading this. When Quark Inc. ditched it’s logo for a new one, several eyebrows were raised as there were quite a few other logos that looked very similar. Was it a giant conspiracy or …
A student researching on business slogan chanced upon 7 Famous Slogans of 20th Century at this blog. He was quite fascinated that the Maxwell Coffee’s slogan is already 100 years old. He left me an email inquiring where and how do I do my research on slogans. There is no secret. I read hard copy …
There was a small eatery shop opposite my office selling Peranankan food (that is, fusion food combines Malay, Chinese and other influences into a unique blend) Initially, the barely decorated shop only had 2 to 3 tables occupied during lunch time. There was no signboard. The only attraction was a single row of 8R photographs …
I was at the World Internet Summit for 4 days. The most talked about topics were traffic generation, sales conversion and irresistible offers. What is an irresistible offer? Basically, it is such a good deal that you will not want to walk away from it. And if you did, you would forever lament the great …