Sharing our experiences, tips and tricks gleaned from years in a marketing agency
I’m in marketing and advertising and naturally, my responsibility is to help my clients make more money. Is making money the be-all and end-all? I never thought money was the end. With greater wealth comes greater responsibilities. The World Internet Mega Summit Singapore 2007 held in Singapore from 26 to 29 May 2007 allowed me …
A Report on National Achiever Congress, 24 – 25 May 2007: Tung Desem Waringin Before you said “so what”, please note that the only author that ever surpassed this figure is the billionaire writer who wrote Harry Potter. You might not know who Tung Desem Waringin is, but you will surely be impressed that he …
I just attended the 2-day National Achiever Congress held in Singapore on 24 – 25 May 2007. James Skinner said there is just too much money going round the globe today, so much so that investors and venture capitalists simply don’t know where to put their money. Yet, ironically, we still see poverty, hunger and …
One of the key elements in many marketing campaigns are events. This could take the form of a convention, an exhibition, seminar or even a press conference. The key challenge for many marketers would be staging an event that would be remembered. Using entertainment speakers could be the solution you need. If you had a …
I commented in my earlier blog post, Why Pay Retail When You Can Save Up To 70%, that compelling copy and irresistible offers can make buyers ignore the aesthetics of a website. Mal Emery, a renowned Australian marketing guru, said that offers are most the most important elements in a selling proposition. It can override …
A supporter of this blog sent me an email after reading my earlier post, Food for Thoughts, where my concluding paragraph said “There are just so many ways to do marketing with or without money. Just don’t stop marketing!” Chris’ questions were: “Are there ways to do cheap or free advertising? Where can I seek …
What is the most powerful word in marketing and sales? FREE. So who is the first runner-up to FREE? There will be some debate over this but my choice would be SAVE. “Save 80% of your effort when you buy our …”, ” Save 25% if you take action today”, “Why pay more when you …
June is coming and my countrymen or rather countrywomen would be looking forward to the Super Singapore Sale. Besides the year-end Christmas season, this period is indeed the golden month for retailers islandwide. Retailers – big or small – will be falling over one another to outshine their competitors’ offerings in terms of varieties, price …