Sharing our experiences, tips and tricks gleaned from years in a marketing agency
All world renowned companies that create fantastic products will have advertising campaigns that “wow”. The truth is consumers who are bombarded by information from everywhere, cannot remember all the advertisements and their content. It took me a long time to associate the pink shades-wearing, drum-beating Bunny with Eveready Energizer battery.I always confused it with Duracell. …
Creativity in marketing is not limited to nice graphics or clever copy writing. Sometimes, simple ideas from tried-and-true marketing techniques can work. The creativity comes in when you apply a twist to it that will make it a little different from everyone else. Take a look at this version of an online sweepstakes contest from …
There are many times in the career of a marketing person where this issue will come up -Which agency should I use? How to hire a marketing/advertising agency? From the perspective of the advertising agency or the marketing agency, the answer is simple, “Use us!” The client is usually pressured from many quarters, among which …
Price is a very important factor that will determine your sales success, if your price is right. Making sure that your price is right is always tricky. It is something that all marketers need to juggle well. Price it too low, there is a danger of having your target audience perceiving it as an inferior …
Very happy with the good response at my previous blog on a How to Pay your Advertising Agency?. Friends from the Creative industry generally lamented about being under paid and under appreciated while clients were genuinely concerned if they can recoup their investments in creative and production costs. I was specifically asked if I can …
When we find something new, there is always the tendency for us to get so caught up in the novelty of it all, the hype, the excitement and the new experience that we might get a little carried away. Internet marketing is one of those “new thing” that you might encounter. There are clear advantages …
Some might say that it is no surprise that The Crazy Horse ended its run less than a year after a grand entrance. It was proudly hailed as a show-piece for the advancing society that was the Singapore of tomorrow. Its demise has been blamed on restrictions imposed upon the company’s marketing activities. It was …