Sharing our experiences, tips and tricks gleaned from years in a marketing agency
This post is the result of Asgeir Hoem tagging me to further Marc Rapp‘s quest of finding out the creative folks’ rules for design. What are the rules that have helped them to succeed as creative people – “something you’ve developed as a principle. Something that never fails you”. I was intrigued with this immediate …
Here is an interesting one, and it is in response to some comments and emails which we received after our earlier post on pay by performance. Several comments came in based on the fact that they were concerned that spending money on marketing campaigns and advertisements could become an exercise in flushing money down the …
A seasoned sales consultant would know that a client with lots of problem will be a willing paying client provided the latter is happy with the solutions offered. Prolonged hours of using the computer and surfing the internet cause my back, shoulder, wrist and thumb to ache consistently. Other than visiting a chiropractor, the other …
At an earlier post, Niche Marketing Is Not to be Ignored, I said niche marketing is all about focusing on a specific, over-looked and under-served area where your product and expertise can create a major impact and be a big hit. I even used Mac Poker Online (poker site catering to Apple Macintosh users) as …
I have been writing about niche marketing recently, and once again, I come across yet another interesting example that I think you will be interested to read about. For those in temperate climates, summer is a big deal. People who live in hot, tropical countries like Singapore and Malaysia have no idea what the big …
Whatever you do about your personal branding, just don’t be a “Paris Hilton”. She might be in the news all the time but none of them are in a very favorable light. Most of us savor snickering at gossips now and then, and we enjoy seeing people put on the spot and laughing at them, …
When I first visited Japan, I was in awe at the respect and the lavishness with which they treated their goods, even when I ordered just 3 tiny sweets filled with red bean paste. They were first placed in a transparent tray, which was then lowered into a exquisitely green coloured corrugated box with printed …
Niche marketing is all about focusing on a specific, over-looked and under-served areas where your product and expertise can create a major impact and be a big hit. You like dogs, and you intend to go into the dog business. However, do you have unique capabilities or huge resources to fight in the highly competitive …