When something good comes by, it’s always nice to share around. Sharing is learning and it makes the learning process more fun and less tedious.
What is the most powerful word in marketing and sales? FREE. So who is the first runner-up to FREE? There will be some debate over this but my choice would be SAVE. “Save 80% of your effort when you buy our …”, ” Save 25% if you take action today”, “Why pay more when you …
Yahoo!, Google and MSN Live Search are so omnipresent that whenever we want to do a search, they are always our top-of-the-mind recall. To ensure that you are visible to the internet community, certainly you should be listed/submitted there. But they are not the only options we have. As far as I know, there are …
Just met up 2 friends for coffee, they had the idea of rounding up respectable brands to provide offers to clients through the use of coupons. As the cost for printing thousands of beautifully designed coupon books is rather formidable, they looked towards online coupon. I thought it was a fabulous idea and that sparked …
Do you know what compelled me to read through the entire 4-pages of the Interview of Dr Jon Cohen at one go? It is a strong combination of intriguing headline, engaging storytelling skills (or in our trade terminology, excellent copy-writing) and interesting story. Headline? Copy writing? Yes, in the marketing and advertising realm, we can …
Having been in the “traditional” advertising industry for so many years, I got a real culture shock when I first entered the Internet Marketing arena several years back. Especially confusing for me was this thing called “Search Engine Optimisation” or SEO. Not only was it difficult to understand some of the underlying techniques and concepts, …
By learning continuously, sharing unselfishly, taking action massively, I believe we are a leader in our own rights. Still, I enjoyed reading books and articles on leadership, and I believe so do all of you. That’s the reason for sharing a leadership article here. I was reading the article this morning and one statement stopped …