When something good comes by, it’s always nice to share around. Sharing is learning and it makes the learning process more fun and less tedious.
I was talking to two new friends whom I met during the World Internet Summit 2007. I was curious if their customers paid via PayPal or credit cards. The answer was a good mix but that’s not the story here. Over coffee, they enlightened me on the importance of “credit rating” and how a poor …
There was a small eatery shop opposite my office selling Peranankan food (that is, fusion food combines Malay, Chinese and other influences into a unique blend) Initially, the barely decorated shop only had 2 to 3 tables occupied during lunch time. There was no signboard. The only attraction was a single row of 8R photographs …
I’m in marketing and advertising and naturally, my responsibility is to help my clients make more money. Is making money the be-all and end-all? I never thought money was the end. With greater wealth comes greater responsibilities. The World Internet Mega Summit Singapore 2007 held in Singapore from 26 to 29 May 2007 allowed me …
A Report on National Achiever Congress, 24 – 25 May 2007: Tung Desem Waringin Before you said “so what”, please note that the only author that ever surpassed this figure is the billionaire writer who wrote Harry Potter. You might not know who Tung Desem Waringin is, but you will surely be impressed that he …
I commented in my earlier blog post, Why Pay Retail When You Can Save Up To 70%, that compelling copy and irresistible offers can make buyers ignore the aesthetics of a website. Mal Emery, a renowned Australian marketing guru, said that offers are most the most important elements in a selling proposition. It can override …
Having worked in the creative industry for the past 2 decades taught me the importance of file back-up. You cannot imagine how stressful, time consuming and disruptive when the creative people has to re-do the work they lost due to a power failure and hard disc crash. Sometimes, the essence of the original work failed …
I always find it a chore to keep receipts, fill out claim forms, submit to the Finance Department; then wait for reimbursement for the expenses I have incurred for business entertainment. I suggested to our Finance Department to get me a business credit card. That would save both parties the hassle of shoving paper work …
A supporter of this blog sent me an email after reading my earlier post, Food for Thoughts, where my concluding paragraph said “There are just so many ways to do marketing with or without money. Just don’t stop marketing!” Chris’ questions were: “Are there ways to do cheap or free advertising? Where can I seek …