I’m used to people telling me “I don’t have money to do marketing”, “I don’t have spare budget to advertise”. And my reply is almost always the same, “You got to do some form of marketing no matter whether you have money or not”. Anyway, whoever said that marketing needs money all of the time? …
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who said this: “Think Small” Answer: Volkswagen (developed by Doyle Dane Bernbach in 1962) Other car companies sell big cars. Volkswagen needed to sell small cars. Appealing to the uniqueness in each person, it brings out the rebel in you. …
When you read a well crafted, long, sales letter on the web telling you how “I made $278,000 and so can you”; what goes through your head? There is a promise to reveal secrets, promises of a step-by-step process to bring you there, and he even assures you that your dreams can come true. Isn’t …
It has been 7 days since London Olympics logo was unveiled but the storm of disdain for the £400,000 (estimated USD797,289) logo has not subsided. There are many more new reports, stories, reviews, blogs about the overwhelming negative impressions worldwide. Even the famous BBC is featuring alternative logos submitted by their viewers. Here are a …
Not to me. Just one day after the logo for London Olympics 2012 was unveiled, more than 9000 people signed on a petition to have it removed. There were more than 50,000 signatures collected when the petition closed on 6 June 2007. This London Olympics 2012 logo was designed by Wolff Ollins. The design brief …
Is it really no big deal if your logo is similar to another company’s logo? You might change your mind after reading this. When Quark Inc. ditched it’s logo for a new one, several eyebrows were raised as there were quite a few other logos that looked very similar. Was it a giant conspiracy or …
I was talking to two new friends whom I met during the World Internet Summit 2007. I was curious if their customers paid via PayPal or credit cards. The answer was a good mix but that’s not the story here. Over coffee, they enlightened me on the importance of “credit rating” and how a poor …
People I know who are jittery about internet businesses jerked themselves out of their stupor during the 4-day World Internet Mega Summit Singapore 2007. A few paid for mentoring programmes while others bought domain names. What was originally an uphill task seemed less daunting now.