A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. It is difficult to look at Duracell Batteries’ slogan without making a comparison with its closest competitor, Energizer Batteries. Duracell claims theirs are the best as no battery lasts as long. While Energizer emphasizes that theirs kept going, going and going. …
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Before you see this clip with Darth Vadar in it, make a guess – who owns the line? You might not remember the company’s name but I’m pretty sure you have an inkling that it’s belongs to a battery company. Well, …
A true friend is one who thinks you are a good egg even if you are half-cracked. ~Author Unknown When I started blogging in February 2007, my intention is simply to share my knowledge and experience on marketing and advertising with lots of passion, honesty and integrity. I wanted to add value in other people’s …
Kids are great influencers to their parents. Once the kids start their wailing or cajoling or did something fascinating that deserves a reward, mummies and daddies will whip out their wallets. This is one product that kids most probably can live without, as they are generally not concerned about their weight, health and growth. But …
When a client of mine changed jobs and went from a children toy company to a children board-game company, she told me that she couldn’t work with us any more. This was due to strategic alignment, all advertising campaigns were conceptualized and executed out of New York. They were given strict guidelines and had to …
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. So, who coined this familiar phrase which is used as the parting shot of Sony’s television commercial? Any idea of an interesting story behind it?
I had just written a post on this famous headline but felt that a critque of the entire advertisement is called up. Otherwise, my Great Ad series will be incomplete. Adage, the marketing history reference resource, lauded John Caples as one of advertising’s most effective copywriters. Caples mastered results-oriented mail-order copy at Ruthrauff & Ryan, …
A headline is an ad within an ad. More than 80% of people would read the headline to decide if they should bother with the rest of the text and details. This famous headline is voted by many copywriters as the best of the best. Adage, a marketing history reference resource said this headline is …