When asked “what kind of business do you have?”, do you: 1. Have a long explanation to about what you do? or 2. Have a quick, snappy pitch that demonstrates the nature and strength of your business? Do you know what’s your unique selling proposition? Your USP is that component in your business that makes …
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Like to make a guess who said this? This business slogan summarizes the entire business model of eBay where sellers sell, buyers buy and a happy community is born. It basically tells you that eBay is the problem solver, a bridge …
Whether you are a marketer or a business owner, do you have ready answers for the following questions? Do you know what takes place in your business when you are absent? Are your customers receiving the level of service they deserve and expect? Are they happy with their experience and would they return for more? …
The credits for this series, “Get Much More for Much Less”, goes to Del Campo Nazca Saatchi & Saatchi Why is it powerful? Attract Attention: You’ll be wondering, “Why are there two of the same animal with one of them looking kinda odd?” Easy to understand: On closer examination, you see that the left one …
This is done by a Chinese ad agency for the China market. You may not understand the beauty of it if you cannot read or understand Chinese. But once you do, you will appreciate the simplicity, clarity and impact to the image. Forest / Woods / Tree / Death (or Sheng/Lin/Mu/Shi) Ad Agency: Shunya, Beijing, …
I find designers and copywriters are more confident in starting their own business after earning their stripes in established advertising agencies. Before they tender their resignation papers, they have already started designing their own websites and business cards. They are just counting the days before they can launch their new identity legitimately. I found this …
Over the weekends, I received quite a few emails asking two questions: 1) What is the correct price to pay to the advertising agency/ freelance designer and 2) How to pay via “pay by performance”. Today, let’s deal with the first question as I’m sure you would ponder every now and then on how much …
When you are in marketing and sales, you cannot afford not to network around to gain more contacts. This is especially so if you are in self-employment. You could be a freelance writer or designer or you own a small one-man outfit being your own boss and employee at the same time. When you don’t …