I only learned of this W-List of Outstanding Women Bloggers when Priscilla Palmer added my name to it. I am deeply honored, and truly appreciative, of being included in the W-List, originally started by Liz Strauss. I am in awe to be included among some very influential women bloggers. My immediate thoughts were “I must …
I almost fell off my chair when Laura Spencer at WritingThoughts awarded me the Rockin’ Girl Blogger Award. It was totally unexpected and a wonderful, wonderful surprise after a long, hard day at work. I wasn’t expecting it. I have only just started this blog on 27 February 2007 and I believe I still have …
I was having tea with a friend who intended to start a business within the next few months. The conversation led to a long discussion of whether one should build the entire company and product around a pre-set branding or should branding evolve over time. It’s almost like a chicken and egg discussion but it …
Saatchi & Saatchi’s “Write for Freedom” advertisement, conceptualized and executed for Amnesty International. Whoever thought up this ad is really good. Why good? Attract attention: A familiar yellow pencil which we undoubtedly have seen and used is the focal point of attention. You’ll wonder, “What’s this pencil doing here?” Easy to understand: When you read …
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess which airline is still using this 30-year old slogan: “A Great Way to Fly” Find out more by clicking here.
I have heard more than once, from naysayers, that no one reads advertisements willingly and therefore, nobody will intentionally read paid posts. Really? It is with much interest that I read the results of a recent research conducted by PayPerPost which concluded the power of payperpost as an online advertising medium. A click through rate …
A few days ago, I read a very interesting article by Greg Watson where he declared “Entrepreneurs are Born”. I wrote a post on that but that title kept echoing in my head. Well, I took a long hard look at myself and I had to conclude that I was born “normal”. No trace of …
As a marketer, I see the credit card as one of the primary tools a serious business should have, whether you are in an off-line or on-line business. Recently, I advised a client that setting up his e-commerce website with just PayPal facilities is inadequate. Most people will have either Amex, Visa or MasterCards credit …