Not to me. Just one day after the logo for London Olympics 2012 was unveiled, more than 9000 people signed on a petition to have it removed. There were more than 50,000 signatures collected when the petition closed on 6 June 2007. This London Olympics 2012 logo was designed by Wolff Ollins. The design brief …
Is it really no big deal if your logo is similar to another company’s logo? You might change your mind after reading this. When Quark Inc. ditched it’s logo for a new one, several eyebrows were raised as there were quite a few other logos that looked very similar. Was it a giant conspiracy or …
I was talking to two new friends whom I met during the World Internet Summit 2007. I was curious if their customers paid via PayPal or credit cards. The answer was a good mix but that’s not the story here. Over coffee, they enlightened me on the importance of “credit rating” and how a poor …
People I know who are jittery about internet businesses jerked themselves out of their stupor during the 4-day World Internet Mega Summit Singapore 2007. A few paid for mentoring programmes while others bought domain names. What was originally an uphill task seemed less daunting now.
A student researching on business slogan chanced upon 7 Famous Slogans of 20th Century at this blog. He was quite fascinated that the Maxwell Coffee’s slogan is already 100 years old. He left me an email inquiring where and how do I do my research on slogans. There is no secret. I read hard copy …
There was a small eatery shop opposite my office selling Peranankan food (that is, fusion food combines Malay, Chinese and other influences into a unique blend) Initially, the barely decorated shop only had 2 to 3 tables occupied during lunch time. There was no signboard. The only attraction was a single row of 8R photographs …
I was at the World Internet Summit for 4 days. The most talked about topics were traffic generation, sales conversion and irresistible offers. What is an irresistible offer? Basically, it is such a good deal that you will not want to walk away from it. And if you did, you would forever lament the great …
I’m in marketing and advertising and naturally, my responsibility is to help my clients make more money. Is making money the be-all and end-all? I never thought money was the end. With greater wealth comes greater responsibilities. The World Internet Mega Summit Singapore 2007 held in Singapore from 26 to 29 May 2007 allowed me …