We live in the Internet Age. Yes, this might sound a little cliche, but it is true. This fact was hammered home to me the other day. I was talking to my friend about a good cancer doctor who was trying out a unique, holistic approach that seems to be working well. He was interested, …
I was talking to a friend and he felt that one should not work too hard during the economic winter. Farmers do not go out to sow seeds in winter. Instead, they visit families, eat and sleep (nice tradition for Chinese New Year). So should you. Take a vacation. Go away for a few months. Reserve …
How did you like your past 364 days? How do you intend to create your next 365 days in 2009? Tomorrow is a brand new year waiting for you and I. Here’s some questions from my friend, John Stamoulos to complete 2008 and create 2009. You may find some of the questions really tough to …
Are you worried about your bottom line? Are you wondering if your bottom line will hit rock bottom in this financial tsunami? I’m pretty certain you’ll have some concerns even though you are wonderfully successful at the moment. Like everyone else, I have my fair share of concerns and anxiety. However, I would not …
Advertising Agency: Contract Advertising, Thailand ~Executive Creative Director: Manirat Banthukamphon ~ Art Directors: Kavin Sitsayanaren, Manirat Banthukamphon ~ Copywriter: Manisa Orprasert ~ Published: October 2008 If you have a commodity-type product and you do not quite know how to sell it, there’re 2 options: The tedious, but certainly, a proven and effective method is to …
Don’t click on these 2 ads to see the enlarged version first. That will burst the suspense bubble right away. Make a guess at what the sea turtle and clown fish are staring at, with their eyes super big and round? Agency: Publicis Conseil, Paris ~ Executive Creative Director: Olivier Altmann ~ Art Director: Frdric …
That’s the opinion of Al Ries. If you don’t know the man, he is the one who along with Jack Trout coined the term “positioning” and authored the famous book, “Positioning: The Battle for Your Mind”. Al Ries was in Singapore recently to attend the Global Brand Forum and he answered an interesting question from …
I don’t know about other bloggers but I was really irked when those “RSS Feed” blogs used my posts rampantly without the common courtesy of including a credit line or a link. Some of these irresponsible blogs even credited my posts to someone else. I once wrote to a site owner via his comment box …