I’m in marketing and advertising and naturally, my responsibility is to help my clients make more money. Is making money the be-all and end-all? I never thought money was the end. With greater wealth comes greater responsibilities. The World Internet Mega Summit Singapore 2007 held in Singapore from 26 to 29 May 2007 allowed me …
I just attended the 2-day National Achiever Congress held in Singapore on 24 – 25 May 2007. James Skinner said there is just too much money going round the globe today, so much so that investors and venture capitalists simply don’t know where to put their money. Yet, ironically, we still see poverty, hunger and …
In today’s marketing landscape, it is going to be very difficult for you to avoid the question of marketing online. If you are comfortable with it, great; if not, you seriously have to take a good look at it. One of the areas that is growing in significance is blog marketing. This is where advertisers …
I commented in my earlier blog post, Why Pay Retail When You Can Save Up To 70%, that compelling copy and irresistible offers can make buyers ignore the aesthetics of a website. Mal Emery, a renowned Australian marketing guru, said that offers are most the most important elements in a selling proposition. It can override …
I always find it a chore to keep receipts, fill out claim forms, submit to the Finance Department; then wait for reimbursement for the expenses I have incurred for business entertainment. I suggested to our Finance Department to get me a business credit card. That would save both parties the hassle of shoving paper work …
A supporter of this blog sent me an email after reading my earlier post, Food for Thoughts, where my concluding paragraph said “There are just so many ways to do marketing with or without money. Just don’t stop marketing!” Chris’ questions were: “Are there ways to do cheap or free advertising? Where can I seek …
What is the most powerful word in marketing and sales? FREE. So who is the first runner-up to FREE? There will be some debate over this but my choice would be SAVE. “Save 80% of your effort when you buy our …”, ” Save 25% if you take action today”, “Why pay more when you …
Yahoo!, Google and MSN Live Search are so omnipresent that whenever we want to do a search, they are always our top-of-the-mind recall. To ensure that you are visible to the internet community, certainly you should be listed/submitted there. But they are not the only options we have. As far as I know, there are …