Great Ad 3: Happy Father’s Day
This is one ad that made me laugh out so loud when I first saw it. Durex’s copy says: ” To all those who use our competitors’ products: Happy Father’s Day” Why is it powerful?
Entrepreneurs Are Born
Through the course of work, I have met some very capable marketing executives climbing the corporate ladder very successfully. They make a good income, collect fat bonuses and receive their deserving promotions year after year. With their knowledge and experience, they could have started their advertising agencies, marketing consultancy or branding expertise companies easily. However, …
Great Ad 2: Sony Micro Vault
Sony revolutionize with the Walkman. It’s snazzy product ideas, coupled with powerful marketing and advertising campaigns, made Sony a market leader to be reckoned with. Sony is a bit quiet these days but I thought their Micro Vault ads were pretty cool. Just take a look how much content from your albums, CDs, books and …
Loyalty Marketing and Rewards Still Work
One of the greatest invention of modern times must surely be shopping. That habit of browsing with no intention to buy that always seem to end up with you having bags and bags of things that you think “… better to get it now!” Just take a look at this Shopping Directory, and you tell …
Business Slogan 30: First to Bata, Than to School
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Guess who said this: “First to Bata, Than to School” Find out more by clicking here.
Digital Camera is also a Marketing Tool
I seldom meet a client without my laptop. Just yesterday, a client said in an envious tone that I can work anywhere as long as I have a wireless Internet connection, a laptop and a mobile phone. I agree. I don’t have to be in the office to get some of my work done. Those …
Great Ad 1: Without Heinz
Without Heinz, your breakfast, lunch or dinner taste like cardboard. Simple advertisement but the message is succinctly clear and powerful. This ad is one which qualifies the saying,”a picture paints a thousand words”. Why is it powerful? Attract attention – You’ll wonder, “Why are the eggs and bacon, hotdog, steak and chips rendered using cardboard?” …
Mark Joyner to Turn Around Your Business?
Until I attended World Internet Summit in May 2007, I did not know who Mark Joyner was. Now I know that the other internet gurus have crowned him as the Godfather of Internet. He has been there, done that before others became even aware of the term “internet millionaire”. His presentation on the 6 rules …